Marketing and Social Media Coordinator
Job Description
Job Purpose: The Marketing and Social Media Coordinator will coordinate and execute the company’s marketing, social media, and promotional activities, ensuring consistent brand communication, audience engagement, and lead generation. The role includes managing social media platforms, coordinating marketing campaigns, developing content, and supporting event promotions from planning through execution. Performance will be assessed against agreed monthly targets, including the consistent and timely execution of the approved content calendar, growth in relevant followers and target audience reach, improvement in engagement rates and content performance, the number and quality of marketing enquiries and leads generated, timely delivery of event promotional campaigns, the accuracy and quality of published content, website traffic, registration referrals and campaign conversions where measurable, the quality and timeliness of marketing reports, and coordination effectiveness and adherence to brand guidelines. The position will work closely with Marketing and Communications, Sales and Business Development, the Creative and Design Team, Event Operations, the Website and Technology Team, and external vendors, agencies, exhibitors, sponsors, and partners. General Expectations: The Marketing and Social Media Coordinator is expected to take ownership of assigned marketing activities, maintain a proactive content pipeline, and contribute to measurable business outcomes. The role goes beyond posting on social media and includes supporting brand visibility, audience engagement, lead generation, and event registrations. This job description may be revised in line with the company’s operational requirements and business priorities.
Requirements
- Education
- Bachelor’s Degree Or Diploma In Marketing, Digital Marketing, Mass Communication, Business Administration, Or A Related Field.
- Experience
- 1 – 3 Years
- Bachelor’s degree or diploma in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 1–3 years of experience in social media management, digital marketing, content coordination, or a similar role.
- Experience managing business or brand social media accounts.
- Working knowledge of Instagram, Facebook, LinkedIn, TikTok, and Meta Business Suite.
- Familiarity with Canva, CapCut, or similar content creation tools.
- Basic understanding of digital advertising, SEO, analytics, and lead generation.
- Excellent written and verbal communication skills in English.
- Arabic language proficiency is an advantage.
- Experience in event management, exhibitions, education, or B2B marketing is preferred.
- Creative thinking and attention to detail.
- Strong organisational and time-management skills.
- Good copywriting and content-planning abilities.
- Ability to coordinate multiple campaigns and deadlines.
- Understanding of brand consistency and digital audience behaviour.
- Proactive approach to identifying content opportunities and improving engagement.
- Ability to work collaboratively in a startup environment with changing priorities.
- Strong accountability, responsiveness, and willingness to learn.
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