Social Media Marketing Manager
Job Description
We are seeking a creative, proactive, and results-driven Social Media Marketing Manager to develop and implement marketing strategies that increase brand awareness, attract new customers, and support the growth of our fitness and wellness business. The role involves developing and executing creative marketing strategies and campaigns aligned with business goals; planning and managing promotional campaigns, offers, launches, events, seasonal initiatives, and collaborations; developing concepts designed to increase brand awareness, customer engagement, leads, and memberships; monitoring market trends, competitor activities, and customer behaviour to identify marketing opportunities; coordinating with the sales team to support membership, package, service, and promotional campaigns; managing relationships and coordinating with designers, photographers, videographers, influencers, agencies, and other external partners when required; tracking campaign performance, analysing results, and preparing regular marketing reports; managing the marketing budget, promotional materials, and marketing-related resources; and maintaining a consistent and recognisable brand identity across all marketing channels. The successful candidate will take ownership of the company’s social media presence, with a strong focus on Instagram, TikTok, and other relevant platforms. Responsibilities include developing and managing a monthly social media content calendar aligned with marketing campaigns, promotions, events, and business objectives; conceptualising, creating, filming, editing, and publishing engaging short-form videos, Instagram Reels, TikToks, Stories, feed posts, carousels, and other social media content; and creating content featuring fitness classes, trainers, facilities, members, events, behind-the-scenes moments, promotions, testimonials, educational topics, and lifestyle content. Additional responsibilities include developing creative concepts, scripts, hooks, captions, calls to action, and storyboards; capturing and editing photos and videos using a smartphone and/or professional equipment where required; editing short-form videos for Reels and TikTok by cutting footage and adding music, transitions, text overlays, subtitles, graphics, and other engaging elements; consistently creating Instagram Stories featuring polls, Q&As, quizzes, announcements, promotions, testimonials, behind-the-scenes content, and interactive elements; creating visually appealing Instagram feed posts and carousels that communicate the brand, services, promotions, educational topics, and community; and writing engaging, brand-appropriate captions and social media copy. The role also involves staying up to date with social media trends, viral formats, trending sounds, content styles, hashtags, and platform best practices and identifying opportunities to adapt them to the brand; developing content designed to increase reach, engagement, followers, leads, website traffic, and customer conversions; coordinating and organising content shoots with trainers, coaches, staff, members, influencers, and external creators; managing influencer and creator collaborations, including content concepts, deliverables, scheduling, and posting requirements; ensuring that all social media content reflects the company’s brand identity, tone of voice, visual standards, and positioning; monitoring comments, messages, mentions, and overall community engagement and ensuring timely and appropriate responses; analysing social media performance and providing recommendations based on engagement, reach, views, follower growth, leads, and conversions; and continuously testing and improving content formats, posting strategies, creative concepts, and messaging based on performance.
Requirements
- Education
- Bachelor’s Degree In Marketing, Business Administration, Communications, Or A Related Field Preferred
- Experience
- 2 – 3 Years
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
- Two to three years of relevant marketing and/or social media experience preferred
- Demonstrated experience creating social media content, especially short-form videos, Instagram Reels, Stories, and feed content
- Strong understanding of Instagram, TikTok, and other major social media platforms
- Hands-on experience with CapCut, Canva, Adobe Creative Suite, or similar content creation and video editing tools
- Strong creative eye and understanding of visual storytelling, branding, composition, and social media aesthetics
- Strong copywriting and communication skills
- Comfortable filming and creating content on-site
- Strong understanding of current social media trends and engaging, shareable content
- Experience planning and managing a social media content calendar
- Ability to develop creative concepts and turn them into high-quality content
- Strong organisational skills and ability to manage multiple campaigns and deadlines simultaneously
- Ability to analyse social media and campaign performance and use insights to improve content
- English proficiency is required
- Arabic is an advantage
- Previous experience in fitness, wellness, hospitality, lifestyle, or retail is an advantage
- A portfolio or examples of previous social media and content creation work are preferred with the CV application
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