Brand Manager

Brand Manager - Computing Hardware Job Role We are seeking a highly experienced, commercially focused, and results-oriented Brand Manager specializing in computer hardware. The role will be responsible for overseeing, developing, and driving the growth of enterprise hardware brand portfolios. The portfolio includes leading manufacturers such as Dell, HP, Lenovo, APC, Vertiv, and other computing hardware and infrastructure brands. The Brand Manager will act as the key link between the organization and major hardware manufacturers. The position covers manufacturer relationship management, product positioning, inventory planning, channel pricing, and sales enablement. The role is critical to improving market share, strengthening vendor alignment, and maximizing profitability in a competitive technology market. Key Responsibilities Vendor Relationship & Partnership Management • Serve as the principal liaison between Nexcel and top-tier computing Original Equipment Manufacturers, including Dell, HP, Lenovo, and other relevant OEM partners. • Manage vendor-related activities, including vendor certifications, rebate programs, partner tier standings, and special pricing agreements. • Maintain strong relationships with vendor representatives and ensure all partnership requirements are followed accurately. • Align internal sales objectives with vendor quarterly targets, rebate structures, and commercial programs. • Support gross margin optimization by ensuring vendor incentives, rebates, and pricing opportunities are properly used. Product Portfolio & Inventory Strategy • Manage the full product lifecycle for computing hardware categories across the assigned brand portfolio. • Product categories include desktop personal computers, laptops, server infrastructure, rack-mounted solutions, power backup units, and printing systems. • Work closely with procurement and inventory management teams to forecast demand accurately. • Help prevent stock shortages by monitoring availability, movement, and upcoming customer demand. • Support clearance planning for aged, slow-moving, or obsolete inventory to reduce business risk. • Analyze market trends, competitor activity, and pricing strategies to maintain strong commercial positioning. • Ensure the product offering remains competitive for both enterprise customers and Small and Medium Business customer segments. Sales Enablement & Deal Structuring • Provide internal Business-to-Business sales teams with updated sales support materials. • Sales support materials include specification sheets, price catalogs, competitive comparison documents, and sales battle cards. • Assist sales teams in preparing responses for high-value Requests for Proposals and tender submissions. • Support the preparation of complex Bills of Materials for customer solutions and project opportunities. • Design tailored hardware configurations based on specific customer requirements and technical needs. • Develop bundled solution packages that may combine PC hardware, warranty extensions, and deployment services. • Help create comprehensive value propositions that support the sales team in winning customer opportunities. Go-To-Market & Marketing Strategy • Plan, coordinate, and execute co-funded marketing campaigns together with vendor partners. • Campaign activities may include product launch events, digital promotions, and other brand marketing initiatives. • Monitor the return on investment for brand marketing expenditure. • Analyze campaign performance and report effectiveness clearly to senior management. Qualifications & Key Requirements • A Bachelor’s degree in Business Administration, Marketing, Information Technology, Computer Science, or a closely related discipline is required. • A minimum of five years of professional experience is required in product management, brand management, or channel management. • Experience must be within the IT hardware distribution or system integrator sectors, specifically within Bahrain. • Strong technical and commercial understanding of commercial IT hardware configurations is required. • Required hardware knowledge includes workstations, servers, enterprise storage solutions, and Uninterruptible Power Supply systems. • Hands-on experience using vendor partner portals is required. • Experience managing channel sales frameworks and partner sales mechanisms is required. • Key skills required include financial forecasting, contract negotiation, inventory analysis, and proposal development. • Proposal development experience should include working with RFPs and RFQs. • Strong, clear, and effective communication skills are required. • A valid Bahraini driving license is required.

Education

Bachelor's Degree In Business Administration, Marketing, Information Technology, Computer Science, Or A Closely Related Discipline

Experience

5 Years

Driving Licence

Required