Digital Marketing Executive

We are seeking a highly creative, results-oriented Digital Marketing Executive to join our dynamic team and contribute as an integral member of the marketing function. The selected candidate will take ownership of planning and executing comprehensive digital marketing campaigns across multiple online channels. The role includes managing social media channels, developing compelling and engaging digital content, strengthening the company’s online presence, and maintaining a strong focus on lead generation. The ideal applicant will have a thorough understanding of digital marketing channels, excellent communication skills, and the ability to analyse campaign performance data effectively. The successful candidate will be expected to use performance insights to provide practical, actionable recommendations that support continuous improvement and stronger marketing results. Key Responsibilities include: - Develop and implement strategic digital marketing plans designed to boost brand awareness, increase website traffic, and generate quality leads. - Oversee, manage, and optimise social media platforms including Instagram, Facebook, LinkedIn, TikTok, and other relevant digital channels to improve engagement, reach, and audience interaction. - Plan, create, edit, and publish captivating content for social media, websites, email marketing campaigns, and other digital media platforms. - Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads to support targeted marketing activity and campaign objectives. - Monitor campaign effectiveness by reviewing key performance metrics and preparing regular, detailed performance reports for internal review. - Conduct keyword research to support Search Engine Optimization initiatives, improve website visibility, and help drive organic traffic growth. - Collaborate closely with designers, content creators, and other team members to produce high-quality marketing materials for digital campaigns and promotional activities. - Keep website content and landing pages updated, accurate, relevant, and aligned with ongoing marketing and promotional requirements. - Support email marketing strategies, lead-generation activities, and remarketing campaigns that help nurture prospects and improve conversion opportunities. - Research market trends, competitor activities, and consumer behaviour insights to identify new marketing opportunities and respond to emerging digital trends. - Track lead generation and conversion metrics on an ongoing basis, then optimise campaigns to achieve improved return on investment. - Stay up to date with the latest advancements, trends, tools, platforms, and best practices in digital marketing to maintain a competitive and effective approach. Requirements for this position include: - Bachelor’s degree in Marketing, Business, Communications, or a closely related field. - Two to four years of hands-on experience in digital marketing or a similar professional role. - Practical experience using Google Ads, Meta Ads, Google Analytics or GA4, together with active management of social media platforms. - Solid foundational understanding of SEO, SEM, email marketing, content marketing, and online advertising methodologies. - Superior written and verbal communication skills suitable for communicating with varied audiences. - Strong analytical and problem-solving capabilities to evaluate performance, address marketing challenges, and support better campaign decisions. - Proven ability to manage multiple campaigns at the same time while consistently meeting deadlines. - Creative mindset with meticulous attention to detail in content, campaigns, reporting, and execution. - Experience using Canva, WordPress, or comparable platforms is considered a significant advantage. Preferred Skills entail: - Expertise in managing Google Ads and Meta Ads campaigns. - Proficiency in SEO and keyword research for website visibility and organic traffic growth. - Competence in social media management across different platforms and campaign types. - Ability to produce high-quality content tailored for digital consumption and audience engagement. - Familiarity with Google Analytics and GA4 for detailed data tracking, reporting, and analysis. - Experience in planning and executing email marketing initiatives. - Skills in lead generation techniques and campaign optimisation. - Proficiency in Canva for digital design and marketing content support. - Basic graphic design and video editing capabilities for digital marketing use. - Strong data analysis and reporting skills to help inform marketing decisions and improve campaign performance. This role is suitable for a candidate who is enthusiastic about applying digital marketing expertise to support growth, improve engagement, strengthen online visibility, and contribute to measurable lead-generation results.

Education

Bachelor's Degree In Marketing, Business, Communications, Or A Related Field

Experience

2 – 4 Years