UI/UX Designer and Digital Marketing Expert

We are seeking a remote/online UI/UX Designer & Digital Marketing Expert to contribute to the development, market positioning, visibility, and growth of a Software as a Service (SaaS) platform. 1. SaaS Application – UI/UX - Modernize the overall user interface by refining spacing, typography, and visual hierarchy to enhance clarity and user engagement. - Enhance form layouts, including improving validation mechanisms and error message displays for better user guidance and experience. - Increase accessibility features, ensuring smooth keyboard and tab navigation for all users. - Redesign the dashboard and improve how data is presented for clearer insights and usability. - Optimize navigation flows and overall user experience to make interactions intuitive and efficient. - Create a more consistent, professional, and SaaS-focused interface that aligns with industry standards. - Guarantee the interface performs responsively and is user-friendly across various devices and screen sizes. 2. Website – UI/UX & SEO - Refine the frontend design and elevate the overall visual presentation of the website. - Reinforce the brand image and credibility through cohesive design and messaging. - Improve website sections, calls-to-action (CTAs), and other elements aimed at increasing conversion rates. - Articulate the product’s unique value proposition and key benefits clearly and effectively to visitors. - Enhance website accessibility and overall usability to ensure a seamless user experience. - Implement fundamental on-page SEO techniques to improve search engine rankings. - Optimize the website structure for superior visibility in both search engine results and artificial intelligence platforms. 3. Marketing & Off-Site SEO - Conduct thorough market and competitor research to inform strategic decisions. - Develop product positioning and comprehensive marketing strategies that align with business goals. - Define target audiences and perform detailed customer segmentation analysis. - Carry out keyword research and formulate effective SEO strategies. - Manage Google Ads campaigns and other paid digital marketing efforts. - Create and oversee social media and content marketing strategies to engage target audiences. - Optimize landing pages and conversion funnels for maximal effectiveness. - Execute off-site SEO initiatives to build domain authority and improve search rankings. - Design and manage lead-generation campaigns to attract new customers. - Monitor monthly marketing and SEO performance data, making continual optimizations for improvement. Requirements - Demonstrated expertise in UI/UX design, with a preference for experience in SaaS, CRM, ERP, or B2B software applications. - Comprehensive understanding and practical skills in SEO and digital marketing. - Proven experience in website optimization with an emphasis on conversion-centric design principles. - Hands-on experience managing Google Ads and various digital advertising campaigns. - Solid knowledge of responsive design principles and accessibility standards. - Ability to work autonomously and deliver actionable, measurable results within agreed timelines. - A portfolio showcasing relevant user interface/user experience design projects and marketing initiatives. Engagement - Freelance or part-time collaboration opportunity for qualified candidates.